IoT & AI Business Development Day 22.9.2026
From plans to business — investing in transformation, not just technology
Featured at the event:
What does tangible and profitable business around IoT and AI look like?
Come hear how leading players in their fields have transformed data into services—profitably and securely.
- Expert keynote on ‘How to accelerate growth in high-tech exports‘ will be provided by Reijo Smolander, ICT Industry Head, Ministry for Foreign Affairs of Finland.
- Industry keynote: Telecom company Telia (SWE)
- Business cases:
- Applied Fluid Power (USA), major U.S. fluid power and electrification solutions company
- Nokian Tyres (FIN), leading Finnish premium tire manufacturer
- SARA Center (FIN), Europe’s largest arctic test centre for drone and robotic innovation
Expert keynote
Reijo Smolander
ICT Industry Head, Ministry for Foreign Affairs of Finland
Reijo helps Finnish companies expand their export and customer perspective. How companies can add the most value to their customers is the guiding principle in his work.
Case Applied Fluid Power
Adahm Faehn
Engineering Manager, Applied Fluid Power
Adahm Faehn is a Certified Fluid Power Specialist and Applied Engineered Systems Engineering Manager leading a team of uniquely qualified, full-service integrator engineers designing advanced fluid power systems for OEM customers. He has more than 20 years of experience in the fluid power / electrical controls distribution / systems integration Industry and holds an AAS Degree in Fluid Power Engineering Technology from Hennepin Technical College..
Case Nokian Tyres
Matthew Crocker
Product Manager, Nokian Tyres
Matthew is passionate about defining, making and selling products that will change peoples’ lives, open new revenue streams and create ravingly loyal fans. His current professional focus is on the digitalization of heavy machinery and their tires using the latest in IoT technologies. Matthew holds a Master’s degree in Electrical Engineering (MEng).
All speakers:
- Reijo Smolander, Ministry for Foreign Affairs of Finland
- Adahm Faehn, Applied Fluid Power, USA
- Matthew Crocker, Nokian Tyres
- Björn Hansen, Telia Sweden
- Christian Gummerus, SARA Center, Finland
The full agenda will be revealed soon. Expect practical insights, expert perspectives and real-world examples on how IoT and AI can turn digital ambition into business progress.
Don’t Miss Out – Event Info at a Glance
- Date: Tuesday, September 22, 9:00–16:00 (breakfast and demos available starting at 8:00)
- Location: Sokos Hotel Torni, Tampere
- Who should attend: Anyone planning or already working with data-driven business
- Participation: Free of charge
- Registration: Seats are limited. Register early to secure your place.
Welcome!
Program
| 8:00– | Breakfast and demo showcase |
| 9:00 | Opening of the event, IoT-TICKET Kimmo Karimäki, Director of Revenue & Growth and Jukka Niemi, Product Manager |
| Expert keynote: How to accelerate growth in high-tech exports Reijo Smolander, ICT Industry Head, Ministry for Foreign Affairs of Finland | |
| Case Applied Fluid Power Adahm Faehn, Engineering Manager, Applied Fluid Power | |
| Live demonstration – IoT-TICKET in action IoT-TICKET Team | |
| Lunch | |
| Industry keynote: Telia Sweden Björn Hansen, Head of Emerging Business B2B, Telia Sweden | |
| Case Nokian Tyres Matthew Crocker, Product Manager, Nokian Tyres | |
| Case SARA Center Christian Gummerus, Chief Operations Officer, SARA Center | |
| –16:00 | Closing remarks, coffee and open discussion |
Event Registration
Note: The event is intended for decision-makers and experts responsible for digital development, core systems or business transformation. As seats are limited, we may prioritise registrations that match the intended participant profile.
Please note that photos and videos may be taken at the event for Wapice communications and marketing. If you do not wish to appear in identifiable photos or videos, please inform the event staff.
Featured at the event:
Applied Fluid Power is a leader in fluid power system integration, fabrication, and distribution across North America. With a strong focus on innovation, the company leverages advancements in mobile electrification, sensing, and data processing technologies to develop hybrid and fully electrified system designs. As part of Applied Industrial Technologies® (NYSE: AIT), Applied Fluid Power combines the strength of a national network with localized service from 83 locations across the U.S.
Nokian Tyres is the world’s northernmost tire manufacturer with some 4,000 people and net sales of EUR 1.4 billion in 2025. We develop and manufacture premium tires for passenger cars, trucks and heavy machinery with sustainability at the heart of all our operations. Our Vianor chain provides tire and car services. Nokian Tyres is listed on Nasdaq Helsinki.
Telia Company is a Nordic and Baltic telecommunications leader and Nordic media house, serving consumers, businesses and public sector customers with essential digital infrastructure, ICT services and entertainment. Our colleagues serve millions of customers every day in one of the world’s most connected regions.
SARA – Strategic Autonomous Robotics & Aerospace is Europe’s largest arctic test centre for drone and robotic innovation. Located in Eastern Lapland, Finland, SARA provides the one environment that cannot be simulated: the White Desert. Here, operators face authentic arctic conditions with electromagnetic silence, extreme cold, and unrestricted low-altitude airspace.
The Finnish Foreign Service promotes the security and welfare of Finland and the Finns, and works for a secure and fair world. The overseas network of the Foreign Service comprises some 90 diplomatic and consular missions and 400 honorary consulates.
The Trade Promotion Services under the Ministry for Foreign Affairs help Finnish companies advance their exports and go global. Our wide international network supports companies in identifying market opportunities, making use of up-to-date market information and insights, and building contacts.
